[simplyme]

You also want to keep in mind that they may not reciprocate that link. If you do your research and find a site with good traffic and is marketed to a niche closely related yours then you contact them with a proposal of sorts. Many other sites will want to check out your site to ensure that you are offering quality content etc before linking back to you. So, in your proposal send them a link as them to check out your site and explain what you are looking for or offering in the exchange.