[ladybird]

Originally Posted by billmcintosh

You first need to start out doing some research.

Look for what keyword phrases people would use in the search engines if they were looking for your product. Use these tools:

https://adwords.google.com/select/KeywordToolExternal

and

Keyword Research: Microsoft adCenter Labs

Also, here's an entire show i did about market research:

Pt. 1:
Bill McIntosh's Online Marketing Show Part 1 of 3, billmcintosh Ustream.TV: 1/13/2009 part 1 of 3. DIY

Pt. 2:
Bill McIntosh's Online Marketing Show part 2, billmcintosh Ustream.TV: Part 2 of the show from 1/13/2009. Interview,Podcast

Pt. 3:
Bill McIntosh on Internet Marketing - 1. 13. 2009 Part 3 of 3, billmcintosh Ustream.TV: Part 3 of my show about online marketing & social media.

Great resource by you billmancintosh. I always rate Googles adwords way ahead of MSN ad center.