Re: Monetize traffic
It depends on what kind of website you are running. If you run community based websites like forums or social networking websites, pay per impressions will be more profitable. Such websites usually get much regular traffic as people return and return again and they come for social reason and not ready to being offered anything. But if your website contains informative content in a certain niche, where people come to looks for specific information, I think pay per click is the better choice.
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