[mickyjashua]

* Avoid using sub folders excessively within a website domain.com/categories/products/color/page.html vs. flattening the url and site by using more descriptive naming conventions for a page domain.com/electronics-black-sports-watch.html
* The closer the more competitive keyword landing pages are to the root folder, the easier it will be for them to gain additional ranking factor, page rank and page strength to express the content on that page.