[peteny]

Looks to me like Google doesn't want to be outdone by the social bookmarking sites. So, they've incorporated user-ranking into their paid and unpaid search results.

Maybe it's a good thing. If you create a site with amazing content, the world will keep you on top of the search page. That is until someone comes out with some bot that down-rates competition sites and boosts their own ratings. Then google will have to tweak again and again until they eventually just plug a jack into the back of each internet user's brain.

P.S. I can't wait to get my sweaty little hands on my Mass Control 2.0! I just stare out my window all day like a cat in heat waiting for that UPS truck.