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Copywriting Copywriting is the lifebood of your website's sales. Does your copy convert as good as it could? Would you like to learn some tips on how to write marketing copy? Discuss it here.

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Old 01-27-2009, 05:09 AM
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Default Words Are Your Best, VERY BEST, Friend

If you're new to copywriting or your copies just aren't convering then you're doing something wrong. Here are some tips to help you out.

First you need to figure out your market/niche and the best way to approach them (tone of voice). For example do you talk to your mates the same as you do a 90 year old suffering cancer patient? Absolutely not. Therefore think what tone you need to be communicating to your audience in.

For most 'audiences' there are always two tones you can take,
1. BUY NOW!!!! - I'm a rich prick and if you don't buy the price will only go up!
2. Work them into wanting the product slowly and seeing how you've gone from $0 to $10,000 a month but are still a modest and approachable person.

There are many variations on these 2 techniques, most of them I have seen and they all seem to work. What YOU have to do is figure out what approach you need to take with your niche. Then if after a few week its not really converting try the other approach.

Make sure whatever approach you take that the final copy is perfect and has ben written by someone with knowledge in the copywrite business.

Hope these ideas get a few of you thinking.
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Old 01-27-2009, 05:49 PM
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Thank you for the solid advice. I have seen this techniques used frequently in sales pages and landing pages.
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Old 02-03-2009, 05:57 AM
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Default Re: Words Are Your Best, VERY BEST, Friend

Yes, it will work provided that the site sell somethings people want with the price they are willing to pay. Another tips is that we are not to coy about cash. If I visit a website offering products or programs, I know they all looks good, first I want to know how much it costs to find if it is affordable for me or not.
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Old 02-05-2009, 06:11 AM
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Default Re: Words Are Your Best, VERY BEST, Friend

Hm... I don't know. Whenever I see a site that says how to go from $0 to $10,000 I always exit out as quick as I can. It's not that I don't necessarily believe that they did that, it's just too over the top for me.

I like sites that are just frank and to the point. I feel like sites that use these tactics are just trying to justify why I should stay there, rather than just cutting to the chase.
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Old 03-12-2009, 05:43 PM
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Default Re: Words Are Your Best, VERY BEST, Friend

You can also do what's called A/B testing or split testing. It's easy enough to alternate which page shows up when someone visits your site. Then just do a tally at the end of the week to see which one has better conversion rates.
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