How Google's Ad Auction works - Bill McIntosh's Business Inner Circle

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How Google's Ad Auction works

PPC: Pay Per Click The most popular form on online advertising is PPC advertising on Google, Yahoo & MSN. There are dozens more pay per click search engines out there too. Talk about everything related to PPC in here.

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06-01-2009, 09:13 PM

willilance

Join Date: Jan 2009

Location: Orange County, CA

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How Google's Ad Auction works

I came across this video today and thought it'd be helpful for those who don't understand how the Google Ad Auction works and how your cost per click is calculated:

YouTube - Introduction to the Google Ad Auction

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