Keyword Effectiveness- KEI

[videovic]

During My analysis of a keyword niche, I end up with a list of high search volume keywords for a search engine, say, google, and then take that list and run it with keyword buzz to get the actual results from google. Then I create a KEI for each keyword to order the keywords according to effectiveness with the following formula.

{search volume/search results)X100.

The "X100" gives a number i can use. ( format the col. to 2 decimal places)

Is this an optimum KEI formula?

I have seen many. Does anyone have info or ideas about getting a reliable KEI?

Is this formula good?

Vic

[jimbo]

I have also been using KEI and I have a software that finds the right keywords for me which uses the KEI formula.

[st_hart]

That looks good but I wonder if it illustrates the real situation. It's like a job vacancy. Suppose there are 10 vacant positions and 100 people apply for the jobs. Is the possibility we are hired 10/100 or 0.1? Do we need to beat 9 other applicant to get hired? No. We need to be better than at least 90 other applicants.

[billmcintosh]

As odd as it sounds, I've never used an absolute calculation like "KEI" to determine my keywords.

I've found it extremely difficult to automate this into a formula.

Every market has a different value because of how well (or how poor) a market will monetize. Even every keyword phrase has a different value since some keywords are buying phrases & some are browsing phrases.

If you had a very valuable market with a "buying" keyword phrase I might take it up even though the KEI score might tell me it's too competitive.

While researching a market to decide if I want to enter it, I check Google for the keyword phrase in quotes (like this: "long keyword phrase") and look at the competition. These are the true competitors for your phrase. If there are enough buying phrases with under 500,000 competing sites & it's a market that will monetize: I'll probably take it up.

Then I still ignore KEI and just break all the keyword phrases into groups of related phrases and start working on them in a pyramid fashion. I start with longer 4-5 word phrases and focus on some of those for each group of keyword phrases. Then as I begin to rank for these in the top 10 results I'll move to 3-4 word keyword phrases. When I rank for these I move to 2-3 word phrases. Working up to each level of the pyramid as I go.

It's a fairly crude strategy and not overly complex, but it works for me.

[videovic]

Well i forgot to mention that i am using the KEI to get keywords for organic keyword optimization.

i want these high volume keywords with the fewest competing websites.

i actually build a list of the highest volume hi-KEI keywords COMMON to all 3 search engines.

Vic Garbutt

[rabigi]

Keyword is a formula use to increased our site and used to come on top in the google and Yahoo and aur other search engine.

[manney12]

Hey martinrex, I completely agree with you and the KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.. The flavour wasnt missed in your statements..!!

.
.
internet marketing