Online Marketing for Mobile Apps

[chicagojoe]

I know this question may only relate to mobile app developers, but thought I would ask bill anyway.

Right now mobile apps for smart phones are a hot item and the market is expected to grow in size as other platforms such as android become more mainstream. But, most people find and buy these apps through the app stores, such as the itunes app store for iPhone or the android marketplace for android based phones.

Does Bill think traditional online marketing to be a great way to promote mobile apps as a product? In other words, is it possible to promote mobile apps through your website or other traditional online marketing methods or are people just going to use the app stores to find an buy apps?