I have found there are many ways to convert video viewers into website visitors, some of which I will share with you today.
1. Make quality videos and keep them at a quality level, just because you may get busy doing other things on the internet it doesn't mean your video content should become average as you will lose viewers.
2. Offer something that people WILL WANT on your site and FOR FREE. For example if you make a video tutorial on a really cool product and show users how fun it is or how to use it, chances are they will visit your site to get the product, then it is up to you to convert them into buying something or simply coming back a second time.
3. ALWAYS make sure your videos are watermarked! Also at the start and end of your video your website should be advertised in a way people will remember, like if your website is banana.com then your video intro should have something to do with a banana and your watermark should be yellow and black while also being shaped by a banana.
4. Always make sure your video description liks to your website
5. Think about making clothing/merchandise that you advertise/wear in a special video or just all videos and say that people can pick this cool gear up from my website at ..............com
6. Be creative, if you have an idea, like the millions that flow through my head each day, then write it down, or even better just make a video ASAP with your idea, while its fresh on your mind.
I hope these ideas/tips help you guys out. I'm interested in hearing what others think about video as a really great way to promote a site.