What should be done differently?

[dianar]

It almost seems easier to use Google as the basis for all SEO, since it is the most influential search engine.

Are there any SEO techniques that are peculiar to Yahoo, and should be employed, as long as they don't run afoul of Google?

[billmcintosh]

Yeah, submit your site to the Yahoo directory here:

https://ecom.yahoo.com/dir/submit/intro/

It will help your rankings in both engines

[jimbo]

Yahoo does use slightly different methods of ranking a website. Yahoo for example tends to put a lot more importance to older domains.

[billmcintosh]

This is true. Yahoo shows a vastly different set of results than Google.

I've also noticed they can differ a lot too in how they initially index a new website and how long that takes.

[docw]

For Yahoo sitemap submissions do you see better result with a seperate sitemap file with all text as they seem to want it(A text file containing a list of URLs, each URL at the start of a new line. The filename of the URL list file must be urllist.txt; for a compressed file the name must be urllist.txt.gz.) or does it not make a difference if you submit one, or the same one you use for google like google suggests as an sitemap.xml file.

[louiseg]

That's a great question. It's something I can't answer without a little investigation… let me see if Bill can help with this one.

[fred]

Yahoo puts more weight on your domain name. So if your domain name is your most important keyword, you will get extra points and will have more chance to rank on the first Yahoo search result page ...