Positioning is an important and interesting subject. What is positioning? Wikipedia defines it this way: “In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the ‘relative competitive comparison’ their product occupies in a given market as perceived by the target market.”
Bill gives some tips on how to position yourself in your online business. First you do your extensive market research into the field you plan on entering. Find out everything you can about your industry. Do extensive keyword research, find out who your competition is, who your public is, what the industry is like, what products or services you’re going to sell or deliver. Then you work on positioning yourself as an expert in that field. Use social media to create a community of like-minded individuals who are interested in your field. And then flank these actions with other marketing and advertising actions like Adwords.
Watch the clip below to get the quick tips on positioning from the live show…
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