Today, Bill started his series on setting up and monetizing your site. He went over in detail surveys and survey tools and why you want to use them.
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Steps from the Video:
Decide on the market
Learn all about the market
Learn all about the customers
http://www.surveygizmo.com/add-ons/wordpress-survey-plugin/
Find what they need and want or what problems they are trying to solve.
Decide the goal of your site
Often this goal is tied to marketing or selling something, but not always.
If you are marketing or selling, think of your site as a person. Someone who is in charge of finding new customers and selling them.
Think about that process. It would probably be very simple. If you made it too complex, your salesperson could never sell.
Design your site with this in mind. DO NOT disctract from the goal of your site.
Guide the customer subtly and command them boldly at the same time
Examples of sites that do this well:
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