25
Jan
Image representing Yelp as depicted in CrunchBase
Image via CrunchBase

Have actual customer reviews ever influenced you in your decision to go to a particular restaurant or store? Most likely your answer is yes. You want to know if actual people have been to the business before, used that ebay seller and had success, etc. So as a business owner, you can imagine how beneficial it would be for YOU to get positive reviews for your business, right?

Yelp is a great resource for both customers and businesses. It’s a local search website that you, the business owner, can create a profile on. Then members can review your site, even from their smartphones with Yelp’s apps. People search for local businesses on the internet and from their phones. So you’re going to want to have a big presence for local searches. When someone searches Las Vegas, NV for an Asian Fusion restaurant, wouldn’t you like knowing that YOUR Thai Fusion restaurant shows up instantly in that search? Of course you would!

Another great mobile app is Foursquare. It allows people to check in to whatever business they’re at, post comments or reviews, and automatically post their check in and comments on Twitter and/or Facebook. So the potential numbers of people who could see any single review are enormous.

Watch the video to find out more…

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Category : Training Videos
25
Jan
Google's New Search Based Keyword Tool
Image by Tamar Weinberg via Flickr

Question: Is keyword research the best way to find a great niche, and do you use those keywords in your articles to get the most hits?
Answer: Keyword research is VITAL. Otherwise you’re just going blind, promoting, advertising or marketing a business which may not be popular.

The idea is to get the most benefit from your efforts. So it really pays to find out what people are searching for on the internet, so that you can either go into a market which is popular, or so you can tweak your keywords as needed to more closely align to current trends. This subject came up during last week’s live show. So I decided to demonstrate how to use the Google keyword tool, as it’s a good tool and it’s free. Hope it helps!

NOTE: There are a few moments on this video where the sound skips, due to I have no idea what…maybe Livestream, maybe my computer, maybe the internets. In any case, I don’t think you’ll have any difficulty understanding what I’m saying or with the live demonstration of the keyword tool.

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Category : Training Videos
21
Jan

Want to know if your blog’s content is unique? Want to know who is using your blog content or if the writer you’ve hired is actually writing original articles? Plagium is your solution.

Plagium is a cool tool I discussed in last week’s live show. You enter content and it shows you if that content has been used, when, by whom and how many times! It’s a very simple tool that solves a very important issue on the internet of duplicate content. When you search for something on the web, you don’t want to see the same content over and over. So you don’t want to create that problem for the viewers when you write content either. And if you don’t know by now, Google HATES duplicate content.

So just create original text in your articles and web pages, and when in doubt, there’s Plagium.com.

Category : Training Videos
21
Jan

Recently I ran across a tool called VigLink that I thought I’d tell you about. It’s an affiliate marketer’s tool that basically automates the procedure of finding affiliate products related to your site that you can promote. VigLink finds them for you, puts the links right on your webpage. BAM!

Now my little disclaimer…I haven’t actually tried it yet. It just looked very cool to me, and I thought it was worth mentioning. I would also be interested in finding out what YOU think about VigLink if you try it. So check it out and let me know!

Category : Training Videos
19
Jan

Recently the founder of FB said publicly that he feels privacy is no longer a social norm. I don’t agree that we don’t care about our privacy any more. I believe that most internet users have no idea what privacies they are giving up in order to use various tools, applications or services. And it’s important to understand what gets done with your personal information, so that you can decide for yourself and be in control of this.

In last Tuesday’s live show, I discussed this subject, phishing scams, and answered live questions regarding privacy and services such as Google’s personalized search, which track your internet activity and actually change your search results. I also gave a little instruction on how to better be in control of this, how to opt out of the personalized search, and information about when Google’s personalized search is useful and when it’s not.

Find out for yourself.

Category : Training Videos
18
Jan

Overwhelmed by all the different things you have to do to create a successful online business? There IS a lot to it. But there are also a lot of tools out there to help you. Tools that will speed things up, tools that automate certain processes, etc. This week I went over a few cool tools that I like personally.

1. A linking automator for affiliate marketing,
2. A tool that helps you ensure your website content is unique, and
3. A spelling/grammer helper.

In the clip below, I showed what each of these tools is, and how they work. Check it out!

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Category : Training Videos
18
Jan

As a member of BusinessInnerCircle.com you probably already know about the forum benefits. But in case you don’t, I’m going to lay it out for you:

1. You can ask questions related to online marketing in the forums.
2. You will get helpful answers from staff and other members in there.
3. If your question is awesome, it just might get answered live on the show!

Want to see the forum questions answered on this past week’s live show? Watch the clip below!

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Category : Training Videos
12
Jan
Image representing Nexus One as depicted in Cr...
Image via CrunchBase

Something is seriously going on in the mobile advertising universe. If you’re not paying attention, you might just lump it in with a million other products and services Google has promoted. But this is different. This past week Google released Click to Call service for Adwords. They also released Nexus One aka “the Google phone”. Google is marketing this product massively. Possibly more massively than any product or service they’ve ever marketed before.

Google’s new phone is being released via T-Mobile, but you can also go directly to Google and buy the phone straight from them. You don’t have to go to a T-Mobile store. They’ve bypassed the phone hardware and software companies and have taken on the whole project themselves.

Additionally and simultaneusly, Google purchased Admob for $75 million. What is Admob? AdMob is a Mobile Advertising platform. So what does all this let you know? Well, it SHOULD let you know that mobile advertising is clearly the future of advertising. Need more proof? How about this. At the same time, Apple purchased Quattro, Admob’s competitor, for $300 million.

As you can see, there’s a battle occurring in mobile advertising. Two tech giants spent over a billion $ in the past week to move into the mobile advertising arena. If you’re a business owner, this is something you should take a serious look at. How are you going to expand your own business this next year? My suggestion: take a lesson from Google and Apple. Get your business mobile. And quickly.

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Category : Training Videos
7
Jan
The Coca-Cola logo was first published in the ...
Image via Wikipedia

You might think that during a recession your main concerns should be cutbacks, holding onto all your income, and in general pulling back from the activities you were doing before the recession. This is actuaily the OPPOSITE of what you should be doing.

A Coca-Cola marketing executive said the following regarding 2009:

“Importantly we have sustained our overall direct marketing spend in 2009, while also increasing our overall marketing effectiveness. We can confidently state that we continue to invest heavily in building our brands with consumers.”

This is just as true in our current recession as it was in the 1920’s, when advertising executive, Roland S. Vaile, tracked the revenues of 200 companies before, during and after the 1923 recession. In April 1927, Vaile reported that the companies that had advertised the most had the biggest sales increases throughout the period.

This study was repeated in 1970 by the American Business Press and Meldrum & Fewsmith, who discovered that ““sales and profits can be maintained and increased in recession years and [in the years] immediately following by those who are willing to maintain an aggressive marketing posture, while others adopt the philosophy of cutting back on promotional efforts when sales appear to be harder to get.”

The upshot of the whole thing is this:

During a recession, you need to maintain your advertising budget. PROMOTE, MARKET and ADVERTISE. This will get you through the recession successfully and you’ll reap those rewards for a long time after the recession is over as well. Don’t follow your instincts, follow history.

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Category : Training Videos
7
Jan

Every week in my Tuesday night show, I answer live questions from members in the chat rooms. This week’s answers are posted in the video below. Find out the answers to the following questions:

1. How do you market using Google Wave?
2. What’s the best way to start a local business helping others start THEIR businesses online?
3. What is the future of Google Adwords?

…and much more!

If you have questions you’d like answered, stop by my show at BusinessInnerCircle.com at 6:30 pm every Tuesday night and ask them in the chat room. Also, if you’re a member of BusinessInnerCircle.com you can also ask questions in the forums by clicking on the forums link above.

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Category : Training Videos